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We keep thinking we’ve found the limit. We keep being wrong. | Matthew Nurse

From Big Think.
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We created this video in partnership with Nike.

“We have so much opportunity still and so much room to grow. Science is never done.”

Inside the Nike Sport Research Lab, Chief Science Officer Matthew Nurse and his team chase the questions that hold athletes back. Drawing on biomechanics, physiology and neuroscience, they start with the problems every athlete knows: fatigue, injury, the moment the body gives out. Why do female athletes face three to five times the risk of ACL injury? What can an unexpected 4% efficiency gain teach us about the body as one connected system? And how do you turn those answers into something an athlete can feel on the field?

After 23 years at the frontier of sport science, Nurse lives by one rule: share what you find, and let others build on it.

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About Matthew Nurse:

Matthew Nurse is the Chief Science Officer for NIKE, Inc. At Nike, science plays a pivotal role in sport and innovation, and under Nurse’s leadership he ensures that scientific insights form the bedrock of Nike’s most ambitious initiatives, driving performance and imagination to new heights.

Nurse also leads a multi-disciplinary team of researchers, scientists, and innovators focusing on biomechanics, human physiology, sensory perception, neuroscience, performance training, and data science.

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