Why I Wear Old Spice Under 500 Perfumes
From The Perfumed Perspective.
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Deodorant is the perfume you actually wear. Nine in ten Americans wear deodorant, about half wear perfume every day, and the same fragrance companies make both.
I own over five hundred perfumes, and the scent I wear most is Old Spice Sport. This episode explains why Axe was launched as a perfume, what is inside a can of body spray, why American law lets a company describe an entire smell with the single word "fragrance," why you smell at all, and why you won't find a perfumer's name on a deodorant. It covers Axe, Lynx Africa, Old Spice, Dior Sauvage, Bleu de Chanel and Le Labo.
CHAPTERS
0:00 The Perfume I Wear Most
1:30 Axe Was Born A Perfume
5:45 Nine In Ten People Wear It
8:35 What's In The Can
11:30 Why You Smell At All
15:05 The Ad That Told Women They Smelled
18:40 Whose Name Is On It
21:30 Smells Like My Dad
JOIN THE SALON
This channel has no affiliate links and no brand deals, and the members of The Salon are the reason it can stay that way. The Salon costs $14.99 a month. Members get a whole evening on one house on the third Friday of every month, perfume parties where we open a discovery set together, interviews and talks with the perfumers themselves, The Wrist every Monday on what I'm wearing and what's worth sniffing, and a vote on which house we cover next. Giuseppe Imprezzabile's ScentXplore talk on poetry and perfume is in The Salon now, Une Nuit Nomade is on Friday 20 November, and the Stora Skuggan perfume party is on Wednesday 9 December. To join, press the Join button under this video.
SOURCES
Unilever, "Behind the brand: Axe, the world's No.1 men's fragrance brand," 2023 (footnote: Euromonitor, men's deodorant and men's fragrance combined, 2021) · Ann Gottlieb in Philstar, 2008, and blogTO (Axe-sponsored), 2024 · Noemie Lottiau, unilever.com, 2023 · Elisa Gabbert, Open Letters Monthly, 2011 · CivicScience, 2021 · Mintel, 2015 and 2024 · Statista, 2024 · Attest, 2022 · Circana, 2024 and 2025 · Euromonitor via The New York Times, 2018 · EU cosmetic frame formulations · Unilever patent EP 4 057 983 B1 · Perry Romanowski, Chemists Corner · IFRA Standards · 21 CFR Parts 350 and 701 · Natsch and Emter, 2020 (funded by Givaudan) · Rudden and colleagues, 2020 (with Unilever) · Rodriguez and colleagues, 2013 · Mandom surveys via The Japan Times · Allen and colleagues, 2016 · Science History Institute, 2017 · Smithsonian, 2012 · Juliann Sivulka, Stronger Than Dirt · cosmeticsandskin.com · WARC on Parfums de Coeur · Business Standard on Fogg · Unilever UK on Lynx Africa · Vice, 2019 · Undina's Looking Glass, 2025 · Mic, 2016 · Parfumo, 2011 · CBS News, 2024 · The Guardian · Toluna for Unilever UK via The Grocer · NIQ, 2024 · Prices: Ulta, 9 November 2026, and retailers, 4 November 2026.
#perfume #fragrance #deodorant
deodorant,perfume,fragrance,antiperspirant,Axe body spray,Lynx Africa,Old Spice,Dior Sauvage,Bleu de Chanel,Le Labo Santal 33,body spray,body odor,why do we smell,perfume history,fragrance industry,Unilever,Givaudan,Ann Gottlieb,whole body deodorant,unscented deodorant,perfume vs deodorant,Odorono,men's fragrance,designer fragrance,niche perfume,perfume collection,fragrance essay,The Perfumed Perspective
I own over five hundred perfumes, and the scent I wear most is Old Spice Sport. This episode explains why Axe was launched as a perfume, what is inside a can of body spray, why American law lets a company describe an entire smell with the single word "fragrance," why you smell at all, and why you won't find a perfumer's name on a deodorant. It covers Axe, Lynx Africa, Old Spice, Dior Sauvage, Bleu de Chanel and Le Labo.
CHAPTERS
0:00 The Perfume I Wear Most
1:30 Axe Was Born A Perfume
5:45 Nine In Ten People Wear It
8:35 What's In The Can
11:30 Why You Smell At All
15:05 The Ad That Told Women They Smelled
18:40 Whose Name Is On It
21:30 Smells Like My Dad
JOIN THE SALON
This channel has no affiliate links and no brand deals, and the members of The Salon are the reason it can stay that way. The Salon costs $14.99 a month. Members get a whole evening on one house on the third Friday of every month, perfume parties where we open a discovery set together, interviews and talks with the perfumers themselves, The Wrist every Monday on what I'm wearing and what's worth sniffing, and a vote on which house we cover next. Giuseppe Imprezzabile's ScentXplore talk on poetry and perfume is in The Salon now, Une Nuit Nomade is on Friday 20 November, and the Stora Skuggan perfume party is on Wednesday 9 December. To join, press the Join button under this video.
SOURCES
Unilever, "Behind the brand: Axe, the world's No.1 men's fragrance brand," 2023 (footnote: Euromonitor, men's deodorant and men's fragrance combined, 2021) · Ann Gottlieb in Philstar, 2008, and blogTO (Axe-sponsored), 2024 · Noemie Lottiau, unilever.com, 2023 · Elisa Gabbert, Open Letters Monthly, 2011 · CivicScience, 2021 · Mintel, 2015 and 2024 · Statista, 2024 · Attest, 2022 · Circana, 2024 and 2025 · Euromonitor via The New York Times, 2018 · EU cosmetic frame formulations · Unilever patent EP 4 057 983 B1 · Perry Romanowski, Chemists Corner · IFRA Standards · 21 CFR Parts 350 and 701 · Natsch and Emter, 2020 (funded by Givaudan) · Rudden and colleagues, 2020 (with Unilever) · Rodriguez and colleagues, 2013 · Mandom surveys via The Japan Times · Allen and colleagues, 2016 · Science History Institute, 2017 · Smithsonian, 2012 · Juliann Sivulka, Stronger Than Dirt · cosmeticsandskin.com · WARC on Parfums de Coeur · Business Standard on Fogg · Unilever UK on Lynx Africa · Vice, 2019 · Undina's Looking Glass, 2025 · Mic, 2016 · Parfumo, 2011 · CBS News, 2024 · The Guardian · Toluna for Unilever UK via The Grocer · NIQ, 2024 · Prices: Ulta, 9 November 2026, and retailers, 4 November 2026.
#perfume #fragrance #deodorant
deodorant,perfume,fragrance,antiperspirant,Axe body spray,Lynx Africa,Old Spice,Dior Sauvage,Bleu de Chanel,Le Labo Santal 33,body spray,body odor,why do we smell,perfume history,fragrance industry,Unilever,Givaudan,Ann Gottlieb,whole body deodorant,unscented deodorant,perfume vs deodorant,Odorono,men's fragrance,designer fragrance,niche perfume,perfume collection,fragrance essay,The Perfumed Perspective
