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Why American Perfumery Was Invented in the 1970sWhy was American perfumery invented in the 1970s? Before 1970 there were perfumes made in America, but no American perfumery: no style you could recognise across competing houses, clean, loud, built to last a working day. By 1980…
The Perfumed Perspective ↗
Nobody Banned Your Mother’s PerfumeThe story you were told about vintage fragrance is marketing. One man proved it. Perfume ads all say the same things: rebellious, uncompromising, forbidden, gone forever. This episode takes the biggest story the fragrance industry tells, the myth…
The Perfumed Perspective ↗
The Filthiest Tuberose Ever MadeBertrand Duchaufour made Avignon, the Comme des Garçons incense that turned into an entire genre. He also made Nuit de Tubéreuse, Timbuktu, Dzongkha, Traversée du Bosphore, Séville à l'aube, Trayee, Mohur and Pichola for Neela Vermeire, Dia Man…
The Perfumed Perspective ↗
Why Your 2000s Perfume Smells Wrong NowThe 2000s perfume decade, explained: why Coco Mademoiselle, Flowerbomb, Alien, Fierce and 1 Million were all engineered to be that loud, and what it actually cost. A full history of noughties fragrance, from the patchouli that got washed…
The Perfumed Perspective ↗
I own the garden. I own the spreadsheet. | Dior: Sauvage, Miss Dior, Fahrenheit, Hypnotic PoisonDior sells the most perfume in the business and the most optimised object on the shelf, and it charges you for the confusion. This is a full Dior fragrance house deep dive told through fourteen bottles and one…
The Perfumed Perspective ↗






















