Wine labels are basically YouTube thumbnails
From MinuteFood.
Watch this video on YouTube ↗
They need to catch your attention in a sea of options.
And – at least for wine labels – animals seem to achieve that. A study showed people a bunch of wine bottles and tracked their eye movements, seeing where – and for how long – their gaze lingered. Participants’ eyes were drawn more quickly to labels with animals than those with images of inanimate objects, and they spent more time looking at those labels too. There’s also evidence that, at least for some people, wines with animals on them are easier to remember later on, so on a return trip, you might be more likely to recognize a bottle with an animal on it. This is why, when your friend asks you to pick up a bottle of “chicken wine,” you know exactly what they’re talking about.
Watch the full video: https://www.youtube.com/watch?v=atuqhMbfcbc
And – at least for wine labels – animals seem to achieve that. A study showed people a bunch of wine bottles and tracked their eye movements, seeing where – and for how long – their gaze lingered. Participants’ eyes were drawn more quickly to labels with animals than those with images of inanimate objects, and they spent more time looking at those labels too. There’s also evidence that, at least for some people, wines with animals on them are easier to remember later on, so on a return trip, you might be more likely to recognize a bottle with an animal on it. This is why, when your friend asks you to pick up a bottle of “chicken wine,” you know exactly what they’re talking about.
Watch the full video: https://www.youtube.com/watch?v=atuqhMbfcbc
