How Gen Z Is Swapping Nightclubs For Fitness

Gen Z and Gen X are finding community through fitness, from Hyrox and Ironman races to recreational sports leagues. Volo Sports says registrations rose 34% since last year, while Bank of America data shows young adults’ fitness spending is growing faster than their spending on bars. CNBC’s Brandon Gomez and Alex Harring report on how companies are cashing in.

Reporting: Brandon Gomez and Alex Harring

Edited by: Natalie Rice

Camera by: Bob Brisco, Alex Harring

Audio and Lighting by: Joe Caravallo

Animation: Emily Park

Additional Editing: Jeff Huang

Senior Managing Producer: Tala Hadavi

Additional Footage: AP Photos, Brody Short, Getty Images, Surf Dating, Volo Sports

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How Gen Z Is Swapping Nightclubs For Fitness