GTA 6’s Billion-Dollar Hype Machine
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After more than a decade of development and an estimated $1 billion-plus investment, Grand Theft Auto 6 is shaping up to be one of the biggest video game launches ever. Analysts project billions of dollars in sales, while Take-Two investors will be watching to see whether the highly anticipated game can live up to sky-high expectations. Its impact could reach far beyond gaming, with ripple effects for creators, food delivery, streaming, music and other forms of entertainment. CNBC’s Julia Boorstin examines the business behind GTA 6, the risks facing Rockstar Games and its parent company, Take-Two Interactive, and what the release could mean for the wider entertainment industry.
Chapters:
0:00 Introduction
2:18 Chapter 1 - Making of GTA
6:30 Chapter 2 - Creator economy
8:25 Chapter 3 - Economic impact
10:15 Chapter 4 - Will gaming ever be the same?
Senior Correspondent: Julia Boorstin
Produced by: Andrew Evers
Senior Field Producer: Stephen Desaulniers
Edited by: Matt Soto
Animation: Jason Reginato, Emily Park
Senior Director of Video: Jeniece Pettitt
Additional Production: Rowan Buck
Additional Footage: Getty Images, Rockstar Games
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GTA 6's Billion-Dollar Hype Machine
Chapters:
0:00 Introduction
2:18 Chapter 1 - Making of GTA
6:30 Chapter 2 - Creator economy
8:25 Chapter 3 - Economic impact
10:15 Chapter 4 - Will gaming ever be the same?
Senior Correspondent: Julia Boorstin
Produced by: Andrew Evers
Senior Field Producer: Stephen Desaulniers
Edited by: Matt Soto
Animation: Jason Reginato, Emily Park
Senior Director of Video: Jeniece Pettitt
Additional Production: Rowan Buck
Additional Footage: Getty Images, Rockstar Games
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
#cnbc
GTA 6's Billion-Dollar Hype Machine
