Why Retailers Are Shrinking Their Assortments

From Dollar General to Under Armour, retailers are culling assortments to get back to healthy growth, or at least, stabilize their business. For brands, excess inventory usually leads to discounting, which in turn hurts profitability. For box stores, slicing merchandise is more of a defensive play that allows for better curation. Watch the video to learn about why some retailers are giving consumers less choice.

Produced by: Ryan Baker

Edited by: Darren Geeter

Camera by: Natalie Rice

Animation by: Emily Park, Jason Reginato

Senior Managing Producer: Tala Hadavi

Additional Footage: Getty Images

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Why Retailers Are Shrinking Their Assortments