Katie Couric Televises Her Colonoscopy on TODAY in 2000

Following the death of her husband, Jay Monahan, from colon cancer in 1998, former TODAY anchor Katie Couric wanted to raise awareness about the disease, so she underwent a colonoscopy in a March 7, 2000 segment that changed TV history. Couric’s colonoscopy led to a surge in procedures being performed and a trend toward an increase in the percentage of procedures performed on women.

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