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No before-and-after photos in beauty ads? | DW Documentary

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No before-and-after photos in cosmetic surgery ads?

In Germany, the law restricts the use of before-and-after images in advertising for certain aesthetic procedures. A 2025 court ruling extended these restrictions to certain filler treatments as well. The aim is to protect consumers from persuasive marketing and unrealistic expectations. But if patients can't see advertised results, how do they decide what's right for them?

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